Strategy & Operations — AI-native
strategy
that ships.
I'm Anisha — the operator founders lean on when a problem has no clean owner. Four years turning ambiguity into revenue systems, working AI products, and the operating cadence that keeps a scaling company coherent — from Fortune 500 sales floors to the engine room of a YC-backed startup.
MRR growth driven in 7 months at a YC-backed startup
users reached by an AI coaching product I built 0→1
enterprise pipeline owned across Salesforce & HPE
faster ops cycles after wiring an LLM into the CRM
the journey
2021 — now · India → New York → Atlanta
Running the growth engine of a neuroscience-based health app — and shipping AI product alongside it.
- Built and launched Melody, a 0→1 AI coaching product — prompt architecture and conversation logic serving 40K+ users, prototyped and shipped in 3 weeks.
- Scaled MRR from $45K to $150K+ by building the operating systems behind onboarding, pricing, retention, and coach performance.
- Improved profit margins from 22% to 31% through cohort analysis, A/B testing, and executive-ready recommendations.
- Stood up recruiting, onboarding, and payroll systems for a 60+ person coach network, with AI-powered performance dashboards replacing manual reporting.
the lab
Things I've built with AI — at work and on weekends. Real tools, shipped fast with Claude Code & Cursor.
Coach Performance Dashboard
Live metrics for Reframe's 60+ coach network — response times, client outcomes, and engagement — replacing manual reporting with one source of truth.
Arc
A habit tracker that connects what you do to how you feel — spot the patterns between your habits and your energy, focus, and growth over time.
Pipeline Copilot
An LLM wired into the CRM that auto-drafts pipeline summaries, follow-ups, and reminders — built at a private-credit startup, cut follow-up cycles by 78%.
Something's always cooking.
This section changes often — the whole point is shipping.
what i do
Strategy & Operations
The machinery that makes revenue predictable — pricing, forecasting, KPIs, and operating systems that scale past founder intuition.
Chief of Staff
The right hand who turns strategic intent into execution — operating cadence, board and investor prep, and ownership of the problems that fall between functions.
AI & Product
0→1 AI products and agentic workflows shipped to real users — prompt architecture, LLM integration, and tools that replace manual work.
Revenue & GTM
Full-cycle go-to-market, from Fortune 500 enterprise deals to startup growth loops — pipeline, partnerships, and experiments that compound.
About
Give me something messy.
I'll hand back a system.
Engineer by training, MBA by choice, operator by obsession. I started on enterprise sales floors in India — HPE, then Salesforce — crossed the world for a master's at NYU, and now run strategy & operations at a YC-backed AI startup in Atlanta.
The throughline: I don't just recommend — I build. Every role, I've ended up shipping the tool I wished existed, whether that's an AI coaching product for 40K+ users or an LLM quietly running a CRM.
And I'm usually the one handed the ambiguous, cross-functional problems — the ones that fall between org charts. I've owned that inside fintech, rebuilding a private-credit platform's operations from scratch, and across enterprise sales floors selling to the C-suite.
Bias for action
Ship the imperfect version, learn, iterate. Momentum beats perfection.
Ownership
If it's broken and no one's fixing it, it's mine now.
Honesty
Real numbers, direct feedback, no spin — the hard truth early beats the comfortable one late.
Growth
Deliberately the least experienced person in the room. That's where learning is fastest.
Contact
let's talk.
The best conversations start with a hard problem. Bring me one — AI, ops, go-to-market, or something that doesn't have a name yet.