Strategy & Operations — AI-native
strategy
that ships.
I'm Anisha — an operator who builds. Four years turning ambiguous problems into revenue systems and working AI products, from Fortune 500 sales floors to the engine room of a YC-backed startup.
MRR growth driven in 7 months at a YC-backed startup
users reached by an AI coaching product I built 0→1
enterprise pipeline owned across Salesforce & HPE
faster ops cycles after wiring an LLM into the CRM
the journey
2021 — now · India → New York → Atlanta
Running the growth engine of a neuroscience-based health app — and shipping AI product alongside it.
- Built and launched Melody, a 0→1 AI coaching product — prompt architecture and conversation logic serving 40K+ users, prototyped and shipped in 3 weeks.
- Scaled MRR from $45K to $150K+ by building the operating systems behind onboarding, pricing, retention, and coach performance.
- Improved profit margins from 22% to 31% through cohort analysis, A/B testing, and executive-ready recommendations.
- Stood up recruiting, onboarding, and payroll systems for a 60+ person coach network, with AI-powered performance dashboards replacing manual reporting.
the lab
Tools I'm building with Claude Code & Cursor — shipped fast, iterated in public.
GTM Copilot
Turns raw CRM signals into ready-to-send account plans and outbound in one click.
Churn Radar
Spots at-risk users from behavioral signals and recommends the next best move.
Ops Autopilot
Automates the boring parts of ops — onboarding, reporting, reconciliations — so humans keep the judgment calls.
Pricing Lab
A sandbox for pricing and packaging experiments with fast, readable results.
Deck Doctor
Drop in a rough deck, get a sharper story back.
Something's always cooking.
This section changes often — the whole point is shipping.
what i do
Strategy & Operations
The machinery that makes revenue predictable — pricing, forecasting, KPIs, and operating systems that scale past founder intuition.
AI & Product
0→1 AI products and agentic workflows, shipped to real users — prompt architecture, LLM integration, and tools that replace manual work.
Revenue & GTM
Full-cycle go-to-market, from Fortune 500 enterprise deals to startup growth loops — pipeline, partnerships, and experiments that compound.
About
Give me something messy.
I'll hand back a system.
Engineer by training, MBA by choice, operator by obsession. I started on enterprise sales floors in India — HPE, then Salesforce — crossed the world for a master's at NYU, and now run strategy & operations at a YC-backed AI startup in Atlanta.
The throughline: I don't just recommend — I build. Every role, I've ended up shipping the tool I wished existed, whether that's an AI coaching product for 40K+ users or an LLM quietly running a CRM.
Bias for action
Ship the imperfect version, learn, iterate. Momentum beats perfection.
Ownership
If it's broken and no one's fixing it, it's mine now.
Honesty
Real numbers, direct feedback, no spin — the hard truth early beats the comfortable one late.
Growth
Deliberately the least experienced person in the room. That's where learning is fastest.
Contact
let's talk.
The best conversations start with a hard problem. Bring me one — AI, ops, go-to-market, or something that doesn't have a name yet.